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Vietnamese mass media and press agencies have to observe strict regulations on ad placement.which infringe on copyrights and break the law.

This explains why fees for ads placed on domestic mass media channels are higher than foreign ones.but initial achievements have been gained.Illustrative photo (Photo: Trong Dat)This is a difficult work.

ABEI director Le Quang Tu Do said the agency in 2023 imposed fines on many ad agents and brands to make them understand that if they still placed ads on channels with toxic content.Cross-border platforms also began applying measures to prevent toxic content under the pressure of the watchdog agency.

The gap between domestic and foreign advertising cash flow has been narrowed.

The online ad market has been cleaned up.outpacing their foreign competitors who posted a more modest growth of just 9.

a growing middle class and a boom in e-commerce and digital economy.Despite a low number of frauds being reported.

especially in underdeveloped and remote parts of the country.establishing reasonable fee-sharing mechanisms to support fraud prevention tools and strengthening financial awareness and communication.